Sales Magnet
Here’s a trick, compliments of yours truly, to capture critical contacts with whom you can further your sales efforts. Create a group on Linkedin out of thin air. I just created a group called “CIO Executive Assistants Network.” Before doing so, I went on to cooltext.com and slapped together the following logo in two minutes:
Next, I joined every Executive Admin/Assistant Group on Linkedin – some of which automatically accept me. The next step is to go onto these groups on Linkedin and promote my new group – targeted specifcally to EA’s that support CIO’s. This is a more specific niche than any other groups currently existing on Linkedin. Within hours, members have started to trickle in. I bet within a month I’ll have over 100 members.
Here’s the cool thing: Every time a member joins the group, it gets broadcasted to everyone in their network. Over time this creates a snowball like effect. I’ve executed this game plan successfully in the past with the NorVaya Linkedin BP Network (many who read this blog are a member).
Mind you, this isn’t a “trick”. In order to pull this off (and not betray the trust of these members) you’re going to have to use this group altruistically. This doesn’t mean you can’t also advance your cause by controlling the conversation and establishing yourself as a trusted figure.
So what’s the endgame? Access. As we all know, access to decision makers is half the battle. Using the above strategy, you can get very creative — sky’s the limit!
If you like ideas like this, follow me on twitter: https://twitter.com/convergencesoup
Good Selling!
Tom
A “smart pill” for your business?
If you learned there was a pill that could improve your cognition, memory, intelligence, motivation, and concentration — would you take it? In the movie Limitless, the character of Eddie Morra (played by Bradley Cooper) is confronted with precisely this dilemma when he runs into an old friend on the streets of New York. The friend claims to be working for a drug company about to bring such a pill to market. Eddie, a struggling author freshly dumped by his girlfriend and late on his rent, decides to take the magic pill called NZT-48 in a “what do I have to lose” moment.
As you may have guessed, the pill has profound effects on Eddie. He’s able to access virtually 100% of his brain allowing him to effortlessly write the first 90 pages of his book within hours to the amazement and awe of his editor. As he continues to take the drug, Eddie turns his life around overnight. With his newfound genius, Eddie can access and analyze diverse knowledge and data within his brain to write brilliant prose, speak foreign languages, play complex Chopin pieces, build a fortune by day-trading stocks and even woo beautiful women.
While this “clear pill” is a product of Hollywood fiction, it may interest you to know there is in fact an evolving genre of drugs and nutraceuticals referred to as nootropics or smart drugs. These drugs are thought to work by (a) altering the brain’s supply of neurochemicals; (b) improving the brain’s oxygen supply; and (c) stimulating nerve growth. According to NZT-48’s fictional (yet hilariously realistic) website, the “clear pill” elevates receptivity and synaptic sharing between the hippocampus, the amygdala and the striatum.
While the current or future efficacy of such a smart pill is debatable, I’d like to pose a different question. What if a “smart pill” existed for your business? What if your business was like Eddie Mora with many of the same problems: struggling to go to market with a new product, being dumped by customers, and struggling with cash flow?
It seems to me, there’s a lot of consilience between a brain and a business. Using the components that NZT-48 targets, we have the following divisions of the brain.
The hippocampus is responsible for forming, sorting and storing memories. Not only does it file and store memories, it connects related memories together to give them meaning. If we imagine your business is a brain, the hippocampus represents the information that is vital to your business.
The amygdala, located deep within the medial temporal lobes, is the engine that manages social interaction enabling integration and cooperation with others.. Interestingly, the size of the amygdala directly correlates to size and complexity of a person’s social networks. Continuing the assumption that your business is a brain, the amygdala represents your interaction with associates, clients and vendors.
The striatum, the largest part of the basal ganglia, is largely responsible for automatic movements we make without thinking. In the context of a business, the striatum represents business processes.
If we set out to reverse engineer a smart pill for your business, we would have to unlock the maximum potential of all of your capital and assets (human and otherwise) by more effectively sharing information and resources. In order to do this, your smart pill would have to do the following:
• Increase access to internal and external information
• Speed the delivery of this information so better decisions can be made in real time
• Allow fewer people to do more work by removing internal friction.
• Integrate business processes with lightening fast communication..
Of course, this magical pill doesn’t exist –yet another invention of Hollywood fiction. Or is it? As if I myself have just ingested the controversial transparent apothecary, I’m suddenly able to access obscure information deep inside my brain. In fact, it occurs to me that there is indeed a business-grade smart pill and it’s called Unified Communications.
If UC is a smart pill for enterprises and not all smart pills are created equal, then Avaya Unified Communications is the equivalent of NZT-48. Avaya’s Aura architecture speeds information delivery by allowing users to instantly lock into the quickest mode of communication for every situation via presence based, multi-mode communications. As a result, vital information travels through the business like electrical charges traveling at the speed of light through Eddie’s brain. With all of the right information accessed at the right time, line of business managers are able to make quick decisions in real time while mortal competition flounders with human latency and inefficiency.
Referring to the three divisions of the brain which NZT-48 targets, UC facilitates the rapid flow of vital information through social networks to enable better, faster decisions. But what about the striatum of your company: business processes? This is where Avaya Aura separates itself from garden variety nootropics.
If there was an easy way to integrate the flow of information not only through social networks, but also with business processes.. well, then we just might have the holy grail of smart drugs. If we had the ability to “plug in” communication actions to business processes, we could further take human latency out of the business by not letting people “get in the way” of what needs to be done based on real time changes in the business. It seems that this would require a sort of synapse that would transmit a signal resulting from information (events), directly to a business process flow which could choose the best mode of communication given the information at hand.
I know you won’t be surprised to learn that Avaya, through intense R&D, offers exactly this type of synapse, or rather an SDK (software developer kit) to rapidly integrate business applications with communication. This SDK is called ACE and it stands for Agile Communications Environment. It is the secret ingredient the boys in the kitchen baked into this NZT-48 and it can take your business to a level no other UC platform can.
By ingesting this technology, might not your business make better, faster decisions? Would it not unlock the full potential of all of your people, assets and information? Would you not be able to bring better products and services to market faster than your competition? Respond to changes in the market faster? Avert supply chain issues by instantly taking corrective action? In business as in life, what else is there?
“I don’t have delusions of grandeur. I have a recipe for grandeur.” – Eddie Morra
Unlike NZT-48, Avaya Aura UC can be purchased through an Avaya Business Partner near you. What you do with it is limitless.
-Tom Walker
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Know Thy Offense..
A lot of VAR leaders I speak with admit that they don’t have the caliber of sales force that they want. Or even more common, 20% of their reps are generating 80% of their revenue. Let’s face it when it comes to selling virtualized architectures, communication enabled business processes, business continuity solutions, multi-media collaboration, and all of the other intricate solutions you offer — how many sales people can consistently navigate these complex scenarios?
Most partners are telling me sales professionals are becoming more scarce who can find a net/new opportunity, discover customer needs, develop a solution strategy, gain consensus and close the deal. What I’d like to suggest is that perhaps the problem isn’t your sales people– perhaps you have unrealistic expectations of what your sales people should be doing to grow your business.
In 1971, Jack Lengyel accepted a job as head coach of the Marshall University’s decimated football team. The previous year, 75 players and coaches died in a tragic plane crash leaving the school with essentially no football program whatsoever. Coach Lengyel, against sharp criticism, recruited a rag-tag group of young players with little experience and managed to cobble together a team.
After a few practices, it became readily apparent to Coach Lengyel that he wouldn’t be able to employ his beloved Power-I offense he had used with great success when he coached at Wooster. Despite all of the success he had in the past with this offense, he took a realistic assessment of what his offense was capable of. He realized, his players just didn’t have the athleticism or experience to run the Power-I.
Lengyel realized if he was going to field a viable team, he had to simplify his playbook — dramatically. That’s when he decided to adopt ”The Veer” offense. The Veer allowed his under-sized players to employ double teams and angles to block defenders. You see, the Veer is a triple option offense that allows the Quarterback to make a last minute read on the defense to select one of three actions. The simplicity is derived from the fact that everyone on the offense does the same thing on every play allowing them to focus on precision and execution.
If you’ve seen the movie, you know that the Thundering Heard won their first home game of the season against Xavier. Given the inexperience of their team, this was nothing short of a miracle. My points in all of this are the following:
1. Partners that have a structured sales process always outperform competitors who do not.
2. You need to assess the skills of your sales people to develop a realistic sales process.
3. Once you have done this, where there are gaps — you need to provide expert resources as an overlay to your players.
4. Sales reps that consistently deliver precision move the ball forward with predictable results – this only comes from repetition.
So my challenge to you, the VAR, is to take an honest assessment of your sales team. Do you have a consistent sales process and does it fit the abilities of your sales team?
Tom
Follow me on twitter: www.twitter.com/convergencesoup
VARketing Hacks
Benjamin Franklin, Virtualization, UC, and the Fate of the United States
Before I wrote this post, I asked my mom to draw the above picture. I described the message I was trying to convey, what I envisioned, and 24 hours later, I was ecstatic to see how amazingly well she captured the essence of what I was trying to explain.
There’s only one problem: I forgot to tell her whether the ship was coming or going. I intended for the ship to be going away but if you look at the picture above, you really can’t tell. The smoke clouds seem to be trailing the ship; however, we appear to be looking at the bow. Maybe the ship is coming along with the wind? Or maybe my mom found a picture of a real steamer that was in fact pointed in the stern and simply captured that feature?
Smash cut to 1787 at the Constitutional Convention. Benjamin Franklin, upon gazing at the back of George Washington’s chair marveled at a carving of a half sun. ”I have often looked at that picture behind the President without being able to tell whether it is a rising or a setting sun, “ Franklin proclaimed. “Now at length, I have the happiness to know that it is indeed a rising, not a setting sun.”
As the carving was open to interpretation and experience, so too may be the picture above. If you are a VAR with a virtualization practice, are you leaving Unified Communications behind? If you are a UC VAR, has your ship finally come in — a way to implement UC, Call Center, Messaging and Collaboration on a single server?
One thing is for sure, almost every enterprise is making a concerted effort to virtualize as much as they can in their data center. Are you in synch with this trend? If you are not talking about UC in the context of virtualization (and vice-versa), you may be, well.. missing the boat (which reminds me of a previous post). When you look at this drawing in 12 months, what will you see?
-Tom
A New Spin on Teleworker ROI
Looking for a new way to justify the value of teleworking solutions that you sell (Avaya One-X, VPN Phones, Juniper VPN Gateways, Sipera UC Sec, Aruba VBN, Call Accounting, etc)? This recent post on Lifehacker explains how each mile not traveled to work puts $795 per year back in an employee’s pocket. By helping your clients develop a secure, managed and measured teleworking program, you allow them to give their best employees a nice pay boost so they can keep them from fleeing to greener pasteurs. Will employees agree with this math? Probably not.. but you need to have a way to put a number on the value of teleworking to an employee and this is a good start.
Of course, there’s plenty of studies that have debunked the myth that at home workers are less productive — in fact most studies show increased productivity. Often, time not spent commuting is spent working on your behalf. Given the option, most employees do whats in the best interest of their employer.
Happy Selling,
Tom
What can Rommel teach us?
Rommel observing the Atlantic Wall near Ouistreham, Normandy, France, late May 1944
What’s up, HaaS?
No, not Hoss Cartwright from the hit series, Bonanza. (wow, I’m dating myself.. but then again I did that all through High School) No, I’m talking about Hardware as a Service. More and more, my partners are finding prospects and customers that don’t want to own it, don’t want to lease it.. they just want to rent it and make a monthly payment.
I’ve recently started working with partners to put together these types of financing vehicles and surprisingly, they’re not rocket science. Here’s how it works: A finance company owns the gear and collects money from the end user on a monthly basis. They pay you, the VAR, the markup on a monthly basis so you enjoy the ever so sweet recurring revenue so you can make your Lexus payment. Can the finance company handle financing for services and management over and above the hardware and wrap it into one simple payment? Absofreakinlutely.
While leasing takes a lot of the pain out of purchasing , I believe HaaS can take away some of the negatives of leasing. More and more, customers just want results in their business and are looking at creative ways to do more with less.
Need Catalyst to introduce you to a finance partner who can help you go to market with HaaS? I reckon you best call me..
Innovative Cloud Angle
It occurred to me early on in the explosion of cloud services , that there could be a real synergy for economic development agencies and commercial developers. Both are trying to attract businesses to locate in their communities in the face of cutt-throat competition. By partnering with economic development agencies and developers, you can help them brand their own cloud infrastructure which they can offer to prospective companies that are weighing where to relocate or expand their business.
The value to the corporation is that they acquire technology and services they need as a digestable opex instead of a massive capex. More than that, because the city or developer has greater economies of scale than any one company, the prospective company can get those services cheaper than if they were to acquire these services on their own (at least that’s the spin.)
The best part about this is you are finding opportunities at a much earlier stage in the CFO’s decision process. Instead of the CFO making geographic location and technology decisions independently, he’s exposed to a superior holistic value proposition that nobody else is offering — a value proposition that gives the economic development agency, developer and cloud provider (or private cloud builder) an unfair advantage.
Recently, I had an opportunity to pitch this idea to a friend of mine who is an economic development consultant (he works with cities and communities to attract new businesses) and so far, this has been received extremely well by the clients he’s suggested this to. One particular opportunity is in the works with a very large developer to attract call centers.
This could go a lot of different directions, but the net/net is the cloud (whether private or public) gives enterprises access to economies of scale they can’t build independently. By cities and developers offering their own cloud services (through a partnership with you), they are able to change the conversation and make other cities and developers irrelevant. It also gives them the opportunty to target specific clusters (vertical markets) that need the same type of foundations (services) to drive critical mass and referenceable success.
Want to kick this around more? Shoot holes in my strategy? tom.walker@catalysttelecom.com
How to get a Maserati Quattroporte in 3 months.
Maserati Quattroporte
Okay, I probably should have titled this “Instant Business Strategy, Part II”, but that wouldn’t have been as fun.
In the aforementioned recent post, I described a strategy to sell 80+ IP Offices per month yielding $50K in profit every month. Many of you have asked for the details around this strategy so here you go…
- Identify targets. Sign up for Proven Prospects who data-mines UCC filings on past equipment leases
- Search keywords: avaya, lucent, partner and select geography in timeframe desired (when lease was executed: for instance 72 to 51 months.)
- You may be able to negotiate a one time purchase of a comprehensive list..?
- You get 25 points per month free, but you can get more points by inviting others to join (I’ll get 25 points when YOU sign up)
- Drive targets to a landing page (like the one I mocked up) http://upgrademypartner.weebly.com/
- Google Adwords: pay for advertising for high volume, low competition phrases (like attached)
- I found 50 search terms that are “low competition” (inexpensive) yielding a cumulative 606,000 monthly searches. 1% conversion equals 6,060 people visit your website each month
- Conservatively, 2% (of the 6,060) order equaling 121 orders per month costing perhaps 50 cents each (~$3,000/month)
- This doesn’t factor in SEO and organic traffic which would be free and build significantly over time.
- I’m not a PPC (pay per click) expert so I can’t guarantee the math and conclusions above, but this is what I came up with.
- Another strategy: Pay someone $8/hour to wear an official looking maintenance/phone co looking uniform with your logo and Avaya logo. Have them canvas dense retail and small office areas for small businesses with Partner ACS phone systems (probably ~25% to 40%?) Your person hands an official looking envelope 8×11 envelope to the owner. On the outside the envelope says “Partner ACS End of Life Notice” and “Critical Information Regarding Your Communication System” That person says “It’s very important that the owner get this information”. Have your person “check in” on facebook with a dedicated facebook account so you can track which customers to follow up with (or just have them write it down
)
- Use the IP Office Partner Migration Tool Kit: https://partner.avaya.com/ptlWeb/smbs/spCP/CS2010618132625355032/C20106183022553020/SN2010618132757191040/SN2010618132757191040
- If you can convince the client the following are worth ~$50/month, you’ve got a customer. A better way to say it, it’s costing you $X/ month to stay on this Partner ACS system.
- Voicemail messages routed to email so you only have to check voicemails in one place.
- SIP trunking – which could drive down their monthly telecom spend to pay for system. Even better: PAETEC, for instance, has a program called “EFS” where they actually fund gear up front meaning your customer could upgrade for free or at least at a greatly reduced price.
- One-Number access means you don’t miss calls (missed calls = missed business)
- Free conference bridge (no more paying for hosted bridge)
- Dial by name directories and visual mail on new 1400 and 9500 series phones
- Voicemail: 2 additional ports and 13 additional hourse of storage!
- Built in Autoattendant since messaging is included.
- Send the enduser a postage paid envelope with a blank backup restore card. Have them swap cards and send their existing backup restore card to you so you can pull translations and programming that you will need for the new IP Office. If you have their backup restore card, as well as the number of phones, you should have everything you need. Also, more importantly, the very fact that they send their card to you gets them psychologically invested in the process of upgrading with you. This won’t cost you anything (except postage) since they are sending back their card.
- Catalyst performs system integration on the IP Office system before it ships. This includes testing for DOA, patching and upgrading. You can then email the programming file which our SI team will load into the IP Office. This costs around $200.
- Catalyst doesn’t invoice the system until we ship it. We ship blind to the end user for free (you charge the end user for “shipping and handling”= PURE PROFIT!).
- You arrange for rack+stack install since the IP Office is already programmed. Use a subcontractor from the following network www.onforce.com. Plan on $70 per hour, 2 hours = $140 remember the system is already programmed and these engineers are rated and reviewed by others so you know what you are getting (to some extent)
