Tom Walker

Generate sales leads from the comfort of your car.

In "Foots in the door" on August 6, 2007 at 11:56 pm

Here’s another idea as part of the “foots in the door” series. I’d like to offer a prize to the first person who tries this and provides feedback. Bluesocket is a great wireless vendor (and Avaya DevConnect) whom Catalyst distributes and supports. I won’t go into their complete story in this post but I’ll give you a nutshell as I see it. For customers who have a wireless network today but aren’t able to effectively manage it, secure it, or provide guest access – Bluesocket allows them to do all of the above and more — without replacing their Access Points.  This is unique since most wireless vendors are focusing on the access points which can be a costly replacement. If you have a hungry sales rep that is looking for opportunities, have them jump in their car with their laptop and try a few parking lots for unsecured wireless networks. Yes, I know, this can be tricky and it’s hard to know which AP’s belong to which companies (especially if it’s in a corporate park). Why not type out a list (or at the very least a count) of all the open networks and share that list (discreetly) with all of the tenants of that office park. Better yet, work with the property manager to organize a security briefing. Let them know you have the ability to secure their network without replacing their AP’s (this is unique since most solutions require replacing them). Also, let them know your solution has a very user friendly interface for the receptionist to issue ad-hoc guest access for visitors.  The first partner to try this one gets a Catalyst golf shirt or similar swag item from yours truly.  You just might find this becomes a nice engine for acquiring new customers.

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