Sales Autopilot

That’s what this blog is. Every day I see more and more people visiting my blog.  So, all I have to do is come up with one good idea every day, one gem of insight that my customers and partners will benefit from, and I’ve gotten their mindshare. How many other mediums allow you to touch so many customers in so little time? Right now, there are a lot of opportunities for you to do the same thing with your clients. Your clients have so many questions swirling around in their head.

-         What’s the future of Nortel (see my previous blog)?

-         What does Avaya Aura really mean?

-         How can I meet the IT demands of my company without adding headcount?

-         How can I put these applications on my network if my network isn’t always up?

-         How can I reduce the number of calls coming into my help desk?

-         How can I include IP Telephony in my Data Center Consolidation efforts?

-         How can we explore weaning ourselves off Microsoft expensive licensing?

-         What is UC really minus the fluff?

-         How can I reduce my OPEX quickly?

-         Is my IT Director really looking out for our company’s best interest or is it in HIS best interest to stay beholden to Cisco?

-         Does video conferencing truly make sense? Will it really have the ROI? Why is Cisco pushing Telepresence so hard?

-         Why would I want to invest in Juniper solutions when all of our staff is certified on Cisco?

These are all just examples of opportunities for you to provide some honest value to your clients and prospects. It works best if the information you provide is balanced and not self serving.

Here’s the other thing about this – I think it’s kind of a race. Your clients are only going to subscribe to or visit a small number of resources – they don’t have time to take in information from every blowhard with a blog and a reseller certificate. Now is the time to stake your claim of your clients’ mindshare. If you do it right, you’ll have the inside track for the foreseeable future.

If you are looking to build an online strategy that incorporates LinkedIn, Blogging, Twitter, etc. — drop me an email — tom.walker@catalysttelecom.com

Good Selling,

Tom