Sip, Soup, Sipera..is there a connection?
I think there iiiiiss! First person to tell me the John Hughs film reference gets a nice Catalyst logo’d goody. Just had a deep dive on Sipera and when my head had a chance to stop spinning, I was able to mentally net it out for you. Here’s the top things I absorbed:
First, they have a sophisticated threat lab called VIPER. This group works around the clock to determine day zero security threats in the UC/Voip arena. Since nobody else is doing this, you can sell their vulnerability assessment to large clients and show them pretty quickly a number of vulnerabilities they have but aren’t even aware of. Apparently, they’ve had some big wins in this area alone. In my opinion, this is a great foot in the door with large enterprise, government clients and call centers and gives you a unique angle.
Second, you can offer a managed security service around UC/VoIP to mitigate threats in real time. SIPera goes to the application layer and mitages a whole bunch of threats that aren’t being addressed today. Managed Services in Security is a big play and this gives you a chance to get into a margin rich annuity business. BTW, the traditional security guys aren’t offering this, IPT guys aren’t either. Nice to fish where the other fishermen aren’t right?
Third, a lot of customers buy an SBC and think it provides adequate security – Sipera mitigates a whole bunch of threats since it works at the application layer unlike an SBC which is only at Layer 3. Sipera has a bunch of examples where the customer incurred a wrath of security issues because they thought their SBC had them covered.
That’s probably the tip of the ice burg, but my major take aways. Call me if you want to explore this since Sipera since it gives you a trojan horse into new accounts and a means to build nice annuity revenue.
Good Selling,
Tom
Posted on November 13, 2009, in "Foots in the door", Business Strategy. Bookmark the permalink. Leave a Comment.
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